ДОСЛІДЖЕННЯ БІЗНЕСУ, ІННОВАЦІЙ ТА ЦИФРОВОЇ ТРАНСФОРМАЦІЇ: БІБЛІОМЕТРИЧНИЙ АНАЛІЗ
Анотація
В цьому дослідженні було проведено бібліометричний аналіз для систематичного огляду наукової літератури, присвяченої впливу цифрової трансформації та діджиталізації на бізнес та інноваційні дослідження. Загалом було проаналізовано 700 статей у Scopus, пов'язаних з темою дослідження. Аналіз трендів цифрової трансформації та діджиталізації за допомогою Google Books Ngram Viewer та Google Trends показав зростання інтересу до цієї теми в англомовних книжкових виданнях та пошукових системах. Аналіз динаміки публікацій в Scopus показав десятикратне збільшення досліджень, присвячених бізнесу, інноваціям та цифровій трансформації. Аналіз ефективності показав топ-10 країн, які зробили найбільший внесок у дослідження цієї тематики. Потім у дослідженні було використано аналіз цитування для визначення найвпливовіших публікацій за темою дослідження у 2018-2023 роках. Використовуючи VOSviewer, аналіз повторюваності визначив основні тематичні кластери ключових слів та еволюцію тем дослідження за останні шість років.
Посилання
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