THE WAR IN UKRAINE AS A CATALYST FOR THE DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP

Abstract

The article revealed that due to hostilities on the territory of Ukraine, there is a rapid increase in the number of vulnerable categories of the population, the number of refugees and internally displaced persons is increasing. Also, unfortunately, the number of people receiving disability is increasing. It has been proven that it is quite possible to combine altruistic ideological and purely practical directions with the help of social entrepreneurship. The main difference between social entrepreneurship and ordinary business, namely the purpose of creating a business, is substantiated. It has been proven that social entrepreneurship is a unique opportunity to combine a social mission with the desire to earn money, provide certain services and sell goods. The activities of social enterprises contribute to solving the problems of socially vulnerable people, their employment and social adaptation. Taking into account the difficult conditions of the functioning of business and organizations in Ukraine during the martial law, including social enterprises, the influence of various criteria on the development of social entrepreneurship was investigated. A number of factors that exist in Ukraine that directly or indirectly affect the increase in the number of social enterprises are considered. The possibility of forming a more conscious culture of consumption due to consumer loyalty to the products of social entrepreneurship has been identified. The main organizational and legal forms for the implementation of social entrepreneurship in Ukraine in the conditions of war are considered. Namely, the implementation of social entrepreneurship through non-profit organizations, business entities and private individuals. The mechanism of preferential lending to social enterprises with the aim of solving current social problems in Ukraine with the help of the WNISEF Social Investment Program was considered. Social entrepreneurship is highlighted as an effective mechanism for overcoming the problems of socially vulnerable population groups. The opportunities provided by the development of social entrepreneurship in Ukraine as a whole and at local levels have been studied. Namely, the fullness of the local budget will increase, the level of unemployment will decrease, and the well-being of the entire community will increase.