DIGITAL COMPETENCE OF STAFF AS A FACTOR OF DIGITAL EFFICIENCY OF AN ENTERPRISE
Abstract
The article reveals the conceptual foundations of digital competence of staff as a key internal factor in shaping the digital efficiency of an enterprise in the context of ongoing economic, technological, and societal transformation. The relevance of the study is due to the growing structural gap between technological upgrades of organizations and the insufficient readiness of human capital to effectively apply digital tools, platforms, and innovations in everyday professional activities and operational processes. The purpose of the research is to justify the strategic role of digital skills in ensuring productive and measurable implementation of enterprise-level digital transformations and to compare existing sectoral models of digital competence development in various economic domains. The theoretical background is based on recent academic discourse that conceptualizes digital competence as a multidimensional capability, encompassing technical, cognitive, communicative, social, and ethical components, all of which are essential for digital performance and organizational adaptability. The study includes a scientometric analysis of academic publications indexed in the Scopus database using VOSviewer software, which confirms the centrality of employee competence in the interdisciplinary research landscape related to digital efficiency, innovation, and strategic development. A detailed comparative assessment of digital competence models across five key sectors (healthcare, education, IT, manufacturing, and services) is provided, identifying both shared structural components and sector-specific development goals, challenges, content, and competency requirements. Scientific novelty lies in combining cognitive-cluster analysis with empirical generalization of workforce development models at both microeconomic and meso-institutional levels. The practical significance of the findings consists in substantiating the urgent need for flexible, adaptive, and context-driven systems of managing digital competence, enabling enterprises to enhance digital return on investment and strengthen long-term resilience and competitiveness in a digital-first economy.
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