DIGITAL COMPETENCES AS DETERMINANTS OF ENTREPRENEURSHIP DEVELOPMENT
Abstract
In the article, the authors conducted research and analysis of the concepts of "digital literacy", "digital competence of an entrepreneur". The relationship between the digital literacy of citizens and digital competences at the personal and professional level has been studied. An analysis of Ukraine's position in international rankings assessing the level of development of information and communication technologies among the countries of the Eastern Partnership was carried out. In the course of the study, it was found that Ukraine lags behind the EU countries, including from new EU member states, most of which have a lower level of digital development than the EU average. In general, the new EU member states have demonstrated more dynamic digital development in recent years compared to Ukraine. The authors highlighted relevant digital competencies for small and medium-sized businesses in Ukraine. Digital skills are the most important element of digital transformation and an important factor contributing to the digitalization of every country. Formation of the necessary skills has become a key part of the national digital transformation strategies in Ukraine. For the successful development of companies and their digital transformation, specialists with modern professional competencies are needed.The development of appropriate digital competences by representatives of small and medium-sized businesses has a direct impact on the efficiency of the functioning of enterprises, their ability to attract financing from domestic and foreign investors, as well as access to international markets for the sale of their own products. In the study conducted by the authors of the level of digital competences of entrepreneurs, slow processes of their analysis by state institutions were revealed, due to which there is a gap between the needs dictated by the boom and the latest technologies and the access of entrepreneurs to the latest knowledge and skills. Also, the study of digital leadership among entrepreneurs needs special attention in order to further spread successful practices among representatives of small and medium-sized businesses.
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