SYNERGISTIC MODEL OF CROSS-INDUSTRY ECOSYSTEM
Abstract
The article examines the phenomenon of cross-industry ecosystem as a synergistic unity of participants due to cooperation, common rules and principles of self-management, digital transparency and network interaction. It is established that the key advantages of the cross-industry ecosystem are decentralization, functioning in a shared distributed digital space, ensuring participants equal access to resources, digital tools and services. It is determined that due to the systemic functions of the cross-industry ecosystem the actors potential for development increases, new forms of multi-vector collaboration appear in the context of economic transnationalization. It is substantiated that the main condition for the successful implementation of cross-industry ecosystem projects is the presence of a project initiator and a favourable environment. These factors ensure free access to the market, financial and other types of support, as well as knowledge and information. It is determined that the consolidating factors of the cross-industry ecosystem are key competencies, unique knowledge, the latest technologies and relevant information. A synergistic model of cross-industry ecosystem is developed. The specific features of the proposed model are: cross-industry interaction helps to maximize synergies to a greater extent than corporate ties; diversification of activities and focus on creating lean innovations; greening of activities and commercialization of developments; mobility and flexibility of business processes; autonomy of participants and voluntary principles of cooperation. The key vectors of development that should be implemented by domestic enterprises in order to achieve synergistic effects and intensify the innovative growth of the cross-industry ecosystem are substantiated. The consistent implementation of the proposed measures will allow participants to form a unified information environment; implement digital reverse engineering; implement lean manufacturing principles; and use a customer-oriented approach in management. It is found that the functioning of cross-industry ecosystems contributes to the optimization of the internal market, the elimination of administrative barriers, and an increase in the level of decisions justification in social, economic and environmental aspects.
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