METHODOLOGICAL APPROACHES TO ASSESSING THE EFFECTIVENESS OF STRATEGIC MANAGEMENT OF INVESTMENT ACTIVITIES OF INDUSTRIAL ENTERPRISES

Abstract

The article examines the modern problems of industrial enterprises and their crisis with the beginning of the war in Ukraine, the need to attract investments and implement investment activities in a strategic perspective. The volumes of reduction of industrial enterprises and their losses are determined. Modern methodical approaches to evaluating the effectiveness of strategic management of investment activities of industrial enterprises are considered, and new promising ones developed on the basis of the researched scientific basis. To achieve the task, a wide range of general scientific and special methods of scientific research was used: scientific abstraction, scientific fact, deduction, analysis and synthesis - to determine the current state of industrial enterprises and strategic management of investment activities on them, as a basis for the formation of methodological approaches to their assessment efficiency.. The article examines, analyzes and specifies the amount of losses received by industrial enterprises since the beginning of the war started by the Russian Federation. Proposed ways to improve the economic situation at industrial enterprises by the method of attracting investments, as an element of obtaining additional opportunities for economic development, gaining stability in times of economic turbulence. The views of scientists on this issue were considered, the necessity of carrying out investment activity and its strategic management was revealed. Modern methodical approaches to the assessment of the effectiveness of strategic management of investment activities, as markers of the enterprise's activity, have been developed.. It is theoretically justified that the most effective and affordable way to improve the situation at industrial enterprises is investment. An enterprise that conducts investment activities on a permanent basis and strategically manages it has a number of advantages in the economic market due to the involvement of additional resources in its activities. Formed and updated methodical approaches to assessing the effectiveness of strategic management of industrial enterprises, which allows to achieve success in the implementation of investment activities, correctly allocating resources. The formulated and proposed practical conclusions of the article are that it is important for industrial enterprises in this time of economic turbulence to attract investments and conduct investment activities as an element of attracting additional resources for the development and maintenance of their market positions. And enterprises that use the updated and developed methodical approaches to assessing the effectiveness of strategic management, developed in this article, will be able to manage and sift out ineffective elements of investment activities, freeing up resources for the implementation of more effective ones in the future.