INNOVATIVE METHODS OF ENSURING THE PROTECTION OF CONSUMER RIGHTS IN THE HOSPITALITY INDUSTRY

Abstract

The article considers innovative approaches to ensuring the protection of consumer rights in the field of hospitality. Contemporary challenges faced by industry are analyzed, including growing customer expectations, increasing competition, and ensuring high service standards are maintained. The article provides a comprehensive analysis of innovative methods aimed at increasing the level of consumer rights protection in the hospitality industry, which is one of the largest customer-oriented industries. Given the intensive development of digital technologies and new challenges of the modern market, traditional approaches to ensuring consumer rights are becoming less effective. The article focuses on the release of such innovations as artificial intelligence, blockchain, cloud services, automation of feedback management processes, as well as integrated CRM systems. Considered how artificial intelligence allows predicting customer expectations, automatically analyzing their level of satisfaction and quickly responding to their needs. Blockchain technologies provide transparency and immutability of data, which completes trust in the protection of personal information of consumers and prevents fraud. without this discussion, methods of building an effective dialogue with customers using an automated system for processing complaints and proposals are used, which allows to reduce the level of conflicts and minimize the negative impact on the company's reputation. The article also highlights social media and online platforms as channels for maintaining ongoing customer contact and managing customer loyalty. The authors provide recommendations for businesses regarding the gradual introduction of such technologies and approaches, emphasizing the need to integrate innovative methods into the company's overall development strategy. Recommendations are offered for the implementation of new methods to increase the level of customer trust and improve the system of protecting their rights in the hospitality industry. The article can be a useful resource for researchers and professionals dealing with issues of customer experience and consumer protection, offering specific tools and approaches that meet modern market requirements and help increase the competitiveness of hospitality industry enterprises.