CHALLENGES AND STRATEGIES OF HUMAN CAPITAL MANAGEMENT OF ENTERPRISES UNDER THE CONDITIONS OF LABOUR MARKET DIGITALIZATION
Abstract
The article is devoted to the analysis of challenges and strategies of human capital management of enterprises under the conditions of labor market digitalization in Ukraine. It is substantiated that the digitalization of the economy, the spread of automation, digital platforms, and artificial intelligence tools lead to structural changes in labor demand, transformation of job content, and increasing requirements for the quality of human capital. It is shown that under contemporary conditions human capital acts as a key factor in ensuring enterprise competitiveness, innovative development, and financial sustainability. Special attention is paid to the specific features of labor market digital transformation in Ukraine, which are complicated by the consequences of the war, demographic losses, labor shortages, uneven development of digital infrastructure, and limited access of enterprises to financial resources. It is noted that these factors intensify the risks of structural imbalances in the labor market and exacerbate the problem of mismatch between employers’ needs and the existing competencies of the workforce. The key challenges of human capital management are identified, including the deficit of digital competencies, the low level of adoption of artificial intelligence tools, cybersecurity threats, and the insufficient adaptation of HR strategies to flexible forms of employment and digital formats of work organization. The article systematizes the main strategies of human capital management of enterprises under labor market digitalization, including strategies for the development of employees’ digital competencies, strategies for the digitalization of HR processes, strategies for the implementation of flexible employment models, the integration of artificial intelligence into managerial decision-making, as well as talent attraction and retention strategies. Human capital management strategies under the conditions of labor market digital transformation are comprehensive in nature and should be implemented in close interrelation. It is proven that the integrated implementation of these strategies contributes to increasing enterprises’ adaptability to changes in the external environment and to the effective utilization of human capital potential.
References
Черьомухіна О., Чалюк Ю., Кириленко В. Сучасний вимір ринку праці в умовах цифровізації. Економіка та суспільство. 2021. №34. URL: https://economyandsociety.in.ua/index.php/journal/article/view/1039/996 (дата звернення 04.02.2026).
World Development Report 2019: The Changing Nature of Work. World Bank URL: https://documents1.worldbank.org/curated/en/816281518818814423/pdf/2019-WDR-Report.pdf (дата звернення 04.02.2026).
World Employment and Social Outlook Trends 2025 International Labour Organization URL: https://www.ilo.org/sites/default/files/2025-01/WESO25_Trends_Report_EN.pdf (дата звернення 04.02.2026).
Куликов Г. О. Цифрова трансформація ринку праці України: виклики та можливості для інноваційної зайнятості. Центральноукраїнський науковий вісник. Економічні науки. 2025. Вип. 13(46), ч. 1. С. 55-66.
Who is prepared for the new digital age? European Investment Bank. URL: https://www.eib.org/en/publications/who-is-prepared-for-the-new-digital-age
Future of Jobs Report 2025. The World Economic Forum URL: https://reports.weforum.org/docs/WEF_Future_of_Jobs_Report_2025.pdf (дата звернення 04.02.2026).
Христуненко О., Просович О. Вплив цифрової трансформації на ринок праці. Економіка та суспільство. 2025. №73. URL: https://economyandsociety.in.ua/index.php/journal/article/view/5904/5842 (дата звернення 04.02.2026).
Кутюк В., Брік Т. Ринок праці під час війни: чому попит та пропозиція не можуть зустрітись? Київська школа економіки URL: https://drive.google.com/file/d/1PqDg4-OfLggUPpDV-GOzAWFp2hMLtUzL/view?usp=sharing (дата звернення 04.02.2026).
Кісь С. Я., Малиновська Г. В., Іваночко Р. В., Береговський Ю. С. Людський капітал як необхідна умова забезпечення розвитку підприємства. Modern economics.2023. № 42. С. 52-61.
Птащенко О. В., Шершенюк О. М. Розвиток людського капіталу сільськогосподарських підприємств в умовах трансформаційних змін цифрової економіки. Журнал стратегічних економічних досліджень. 2024. № 2. С. 56-64.
Мельничук В. Е. Цифрові компетентності людського капіталу в реалізації цифрових стратегій підприємств машинобудування. Бізнес Інформ. 2023. №7. С. 91-99.
Cheriomukhina O., Chaliuk Yu., Kyrylenko V. (2021) Suchasnyi vymir rynku pratsi v umovakh tsyfrovizatsii [The modern dimension of the labor market in the context of digitalization]. Ekonomika ta suspilstvo – Economy and Society, no. 34. Available at: https://economyandsociety.in.ua/index.php/journal/article/view/1039/996 (accessed February 04, 2026).
World Bank (2019) World Development Report 2019: The Changing Nature of Work. Available at: https://documents1.worldbank.org/curated/en/816281518818814423/pdf/2019-WDR-Report.pdf (accessed February 04, 2026).
International Labour Organization (2025) World Employment and Social Outlook: Trends 2025. Available at: https://www.ilo.org/sites/default/files/2025-01/WESO25_Trends_Report_EN.pdf (accessed February 04, 2026).
Kulykov H. O. (2025) Tsyfrova transformatsiia rynku pratsi Ukrainy: vyklyky ta mozhlyvosti dlia innovatsiinoi zainiatosti [Digital transformation of the labor market of Ukraine: challenges and opportunities for innovative employment]. Tsentralnoukrainskyi naukovyi visnyk. Ekonomichni nauky – Central Ukrainian Scientific Bulletin. Economic Sciences, vol. 13(46), part 1, pp. 55–66.
European Investment Bank (2020) Who is prepared for the new digital age? Available at: https://www.eib.org/en/publications/who-is-prepared-for-the-new-digital-age (accessed February 04, 2026).
World Economic Forum (2025) Future of Jobs Report 2025. Available at: https://reports.weforum.org/docs/WEF_Future_of_Jobs_Report_2025.pdf (accessed February 04, 2026).
Khrystunenko O., Prosovych O. (2025) Vplyv tsyfrovoi transformatsii na rynok pratsi [Impact of digital transformation on the labor market]. Ekonomika ta suspilstvo – Economy and Society, no. 73. Available at: https://economyandsociety.in.ua/index.php/journal/article/view/5904/5842 (accessed February 04, 2026).
Kutiuk V., Brik T. (2023) Rynok pratsi pid chas viiny: chomu popyt ta propozytsiia ne mozhut zustritysia? [Labor market during the war: why demand and supply cannot meet]. Available at: https://drive.google.com/file/d/1PqDg4-OfLggUPpDV-GOzAWFp2hMLtUzL/view?usp=sharing (accessed February 04, 2026).
Kis S. Ya., Malynovska H. V., Ivanochko R. V., Berehovskyi Yu. S. (2023) Liudskyi kapital yak neobkhidna umova zabezpechennia rozvytku pidpryiemstva [Human capital as a necessary condition for enterprise development]. Modern Economics, no. 42, pp. 52–61.
Ptashchenko O. V., Shersheniuk O. M. (2024) Rozvytok liudskoho kapitalu silskohospodarskykh pidpryiemstv v umovakh transformatsiinykh zmin tsyfrovoi ekonomiky [Development of human capital of agricultural enterprises under transformational changes of the digital economy]. Zhurnal stratehichnykh ekonomichnykh doslidzhen – Journal of Strategic Economic Studies, no. 2, pp. 56–64.
Melnychuk V. E. (2023) Tsyfrovi kompetentnosti liudskoho kapitalu v realizatsii tsyfrovykh stratehii pidpryiemstv mashynobuduvannia [Digital competencies of human capital in the implementation of digital strategies of machine-building enterprises]. Biznes Inform – Business Inform, no. 7, pp. 91–99.
Copyright (c) 2026 А.В. Соколов, О.І. Карпенко, О.О. Науменко
This work is licensed under a Creative Commons Attribution 4.0 International License.
